Bio-Oil is a specialist skincare product formulated to help improve the appearance of scars, stretch marks and uneven skin tone. Its unique formulation, which contains the breakthrough ingredient PurCellin Oil™, is also highly effective for aging and dry skin. Bio-Oil promotes healthy, radiant skin, is non-comedogenic, and suitable for all skin types.

Bio-Oil has won 223 skincare awards and become the No.1 selling scar and stretch mark product in 18 countries since its global rollout began in 2002.


  • Helps improve the appearance of new and old scars

  • Helps reduce the possibility of stretch marks forming during teenage growth spurts, pregnancy, and periods of rapid weight gain

  • Helps improve the appearance of existing stretch marks

  • Helps improve the appearance of pigmentation marks and blemishes caused by hormonal fluctuations, skin lighteners or excessive sun exposure

  • Helps smooth and tone aging and wrinkled skin

  • Helps supplement the skin's natural oils which can be stripped away by extreme weather, frequent bathing and the drying effects of central heating and air conditioning


The Bio‑Oil formulation was the life's work of Dieter Beier, a German chemist living in South Africa. He was no stranger to the skincare industry - the Beier family business had been responsible for helping in the development of world-renowned skincare product; Oil of Olay.

In 1972 Dieter Beier acquired Union Swiss, a South African distribution company for European personal care products. Following this acquisition he initiated an era of product development and began research into oil-based skincare in the mid '70s, culminating in the development and launch of Bio‑Oil in 1987.

Dieter Beier retired and sold Bio‑Oil to brothers Justin and David Letschert in 2000. The new owners changed Bio‑Oil's packaging to better reflect its problem-solution positioning and changed Bio‑Oil's advertising to focus on the testimonials of its users. Within five years Bio‑Oil was the number one selling skincare product in South Africa. Bio‑Oil was launched in the U.K. in 2003; then in Australia the following year, then New Zealand, Japan, Canada, the U.S.A and the Netherlands. And the expansion continued. Today, doctors and pharmacists around the world recommend Bio‑Oil as their first choice for scars and stretch marks. A bottle of Bio‑Oil is sold, somewhere on the planet, every few seconds.