It is estimated that 75-90% of women are prone to stretch marks during pregnancy*. Stretch marks can develop as a result of weight gain and stretching of a woman's skin as her baby grows. While they can develop anywhere on the body, stretch marks are most likely to appear on the abdomen, thighs, hips, lower back, buttocks and breasts.

While stretch marks generally become visible during the later trimesters of pregnancy (around the sixth or seventh month) some women see them forming as soon as the skin begins to stretch over their expanding uterus. 


Bio‑Oil has been used safely by pregnant women for over 20 years to prevent the formation of stretch marks by keeping the skin well-hydrated and supple. Its unique formulation works to maximize the skin's elasticity, thereby reducing the possibility of pregnancy stretch marks forming.

Not only does Bio‑Oil help prevent the formation of stretch marks, it also provides a comprehensive skincare solution for use throughout pregnancy. Its unique formulation provides effective relief for numerous skin conditions. When regularly applied, Bio-Oil can alleviate itchy and dehydrated skin as well as improve uneven skin tone that can result from hormonal fluctuations.


To help prevent the formation of pregnancy stretch marks it is recommended that Bio‑Oil is applied twice daily to the most common areas for stretch marks from the start of the second trimester. It should be applied by massaging in circular motions until fully absorbed into the skin. As well as the regular application of Bio-Oil, there are also a number of natural ways to boost the skin's health during pregnancy:

Diet.Vitamins A, E and C, zinc and silica help to maintain the skin's elasticity. Incorporate foods rich in these key nutrients into the diet in order to maintain optimal skin health throughout pregnancy. Dark leafy greens are high in vitamins A and C and silica while almonds, avocado and shrimp are high in rich in vitamin E. Common sources of zinc include red meats, poultry, nuts, whole grains.

Exercise.In addition to boosting energy levels and improving sleep patterns, exercise can help prevent stretch marks. Exercise regulates and increases circulation in the body and helps increase oxygen inhalation, which keeps the skin elastic and increases its capacity to stretch as it grows. Expectant mothers should try low impact exercises such as yoga which promotes activity through easy fluid motions.

*K. Korgavkar and F. Wang (2014) 'Stretch marks during pregnancy: a review of topical prevention', British Journal of Dermatology